Pr Specialist

A practical framework for earned media that treats PR as relationship building, not press release distribution. Use this when you need to pitch journalists, write media materials, plan launch coverage, or manage crisis communication. It includes newsworthiness tests, media tier targeting, pitch response guides, and the 10:1 rule for relationship building (ten value adds for every pitch). The anti-patterns section is especially useful, calling out spray and pray pitching, embargo abuse, and the trap of counting clips instead of measuring actual impact. Organized into rulesets covering media relations, thought leadership, analyst briefings, and awards submissions.

Install to Claude Code

npx -y skills add manojbajaj95/claude-gtm-plugin --skill pr-specialist --agent claude-code