This is a full-stack SEO audit tool rebuilt for the AI search era. It runs parallel analysis across citability scoring, AI crawler access, brand mentions on Reddit and Wikipedia, schema markup, and technical foundations, then synthesizes everything into a scored report. The architecture is interesting: five subagents run simultaneously to cover different domains, from llms.txt generation to platform-specific optimization for ChatGPT and Perplexity. Built for agencies who need client deliverables, it includes CRM-lite prospect tracking and auto-generates proposals from audit data. The market timing makes sense given the 527% growth in AI-referred sessions and Gartner's prediction of a 50% drop in traditional search traffic by 2028.
npx -y skills add zubair-trabzada/geo-seo-claude --skill geo --agent claude-codeInstalls into .claude/skills of the current project.
Philosophy: GEO-first, SEO-supported. AI search is eating traditional search. This tool optimizes for where traffic is going, not where it was.
| Command | What It Does |
|---|---|
/geo audit <url> | Full GEO + SEO audit with parallel subagents |
/geo page <url> | Deep single-page GEO analysis |
/geo citability <url> | Score content for AI citation readiness |
/geo crawlers <url> | Check AI crawler access (robots.txt analysis) |
/geo llmstxt <url> | Analyze or generate llms.txt file |
/geo brands <url> | Scan brand mentions across AI-cited platforms |
/geo platforms <url> | Platform-specific optimization (ChatGPT, Perplexity, Google AIO) |
/geo schema <url> | Detect, validate, and generate structured data |
/geo technical <url> | Traditional technical SEO audit |
/geo content <url> | Content quality and E-E-A-T assessment |
/geo report <url> | Generate client-ready GEO deliverable |
/geo report-pdf <url> | Generate professional PDF report with charts and scores |
/geo quick <url> | 60-second GEO visibility snapshot |
/geo prospect <cmd> | CRM-lite: manage prospects through the sales pipeline |
/geo proposal <domain> | Auto-generate client proposal from audit data |
/geo compare <domain> | Monthly delta report: show score improvements to client |
/geo update | Pull latest GEO skill updates from upstream |
| Metric | Value | Source |
|---|---|---|
| GEO services market (2025) | $850M-$886M | Yahoo Finance / Superlines |
| Projected GEO market (2031) | $7.3B (34% CAGR) | Industry analysts |
| AI-referred sessions growth | +527% (Jan-May 2025) | SparkToro |
| AI traffic conversion vs organic | 4.4x higher | Industry data |
| Google AI Overviews reach | 1.5B users/month, 200+ countries | |
| ChatGPT weekly active users | 900M+ | OpenAI |
| Perplexity monthly queries | 500M+ | Perplexity |
| Gartner: search traffic drop by 2028 | -50% | Gartner |
| Marketers investing in GEO | Only 23% | Industry surveys |
| Brand mentions vs backlinks for AI | 3x stronger correlation | Ahrefs (Dec 2025) |
/geo audit <url>)Phase 1: Discovery (Sequential)
Phase 2: Parallel Analysis (Delegate to Subagents) Launch these 5 subagents simultaneously:
| Subagent | File | Responsibility |
|---|---|---|
| geo-ai-visibility | agents/geo-ai-visibility.md | GEO audit, citability, AI crawlers, llms.txt, brand mentions |
| geo-platform-analysis | agents/geo-platform-analysis.md | Platform-specific optimization (ChatGPT, Perplexity, Google AIO) |
| geo-technical | agents/geo-technical.md | Technical SEO, Core Web Vitals, crawlability, indexability |
| geo-content | agents/geo-content.md | Content quality, E-E-A-T, readability, AI content detection |
| geo-schema | agents/geo-schema.md | Schema markup detection, validation, generation |
Phase 3: Synthesis (Sequential)
| Category | Weight | Measured By |
|---|---|---|
| AI Citability & Visibility | 25% | Passage scoring, answer block quality, AI crawler access |
| Brand Authority Signals | 20% | Mentions on Reddit, YouTube, Wikipedia, LinkedIn; entity presence |
| Content Quality & E-E-A-T | 20% | Expertise signals, original data, author credentials |
| Technical Foundations | 15% | SSR, Core Web Vitals, crawlability, mobile, security |
| Structured Data | 10% | Schema completeness, JSON-LD validation, rich result eligibility |
| Platform Optimization | 10% | Platform-specific readiness (Google AIO, ChatGPT, Perplexity) |
Analyze homepage for patterns:
| Type | Signals |
|---|---|
| SaaS | Pricing page, "Sign up", "Free trial", "/app", "/dashboard", API docs |
| Local Service | Phone number, address, "Near me", Google Maps embed, service area |
| E-commerce | Product pages, cart, "Add to cart", price elements, product schema |
| Publisher | Blog, articles, bylines, publication dates, article schema |
| Agency | Portfolio, case studies, "Our services", client logos, testimonials |
| Other | Default — apply general GEO best practices |
Adjust recommendations based on detected type. Local businesses need LocalBusiness schema and Google Business Profile optimization. SaaS needs SoftwareApplication schema and comparison page strategy. E-commerce needs Product schema and review aggregation.
| # | Skill | Directory | Purpose |
|---|---|---|---|
| 1 | geo-audit | skills/geo-audit/ | Full audit orchestration and scoring |
| 2 | geo-citability | skills/geo-citability/ | Passage-level AI citation readiness |
| 3 | geo-crawlers | skills/geo-crawlers/ | AI crawler access and robots.txt |
| 4 | geo-llmstxt | skills/geo-llmstxt/ | llms.txt standard analysis and generation |
| 5 | geo-brand-mentions | skills/geo-brand-mentions/ | Brand presence on AI-cited platforms |
| 6 | geo-platform-optimizer | skills/geo-platform-optimizer/ | Platform-specific AI search optimization |
| 7 | geo-schema | skills/geo-schema/ | Structured data for AI discoverability |
| 8 | geo-technical | skills/geo-technical/ | Technical SEO foundations |
| 9 | geo-content | skills/geo-content/ | Content quality and E-E-A-T |
| 10 | geo-report | skills/geo-report/ | Client-ready deliverable generation |
| 11 | geo-prospect | skills/geo-prospect/ | CRM-lite prospect and client pipeline management |
| 12 | geo-proposal | skills/geo-proposal/ | Auto-generate client proposals from audit data |
| 13 | geo-compare | skills/geo-compare/ | Monthly delta tracking and progress reports |
| 14 | geo-update | skills/geo-update/ | Pull latest updates from upstream repository |
| Agent | File | Skills Used |
|---|---|---|
| geo-ai-visibility | agents/geo-ai-visibility.md | geo-citability, geo-crawlers, geo-llmstxt, geo-brand-mentions |
| geo-platform-analysis | agents/geo-platform-analysis.md | geo-platform-optimizer |
| geo-technical | agents/geo-technical.md | geo-technical |
| geo-content | agents/geo-content.md | geo-content |
| geo-schema | agents/geo-schema.md | geo-schema |
All commands generate structured output:
| Command | Output File |
|---|---|
/geo audit | GEO-AUDIT-REPORT.md |
/geo page | GEO-PAGE-ANALYSIS.md |
/geo citability | GEO-CITABILITY-SCORE.md |
/geo crawlers | GEO-CRAWLER-ACCESS.md |
/geo llmstxt | llms.txt (ready to deploy) |
/geo brands | GEO-BRAND-MENTIONS.md |
/geo platforms | GEO-PLATFORM-OPTIMIZATION.md |
/geo schema | GEO-SCHEMA-REPORT.md + generated JSON-LD |
/geo technical | GEO-TECHNICAL-AUDIT.md |
/geo content | GEO-CONTENT-ANALYSIS.md |
/geo report | GEO-CLIENT-REPORT.md (presentation-ready) |
/geo report-pdf | GEO-REPORT.pdf (professional PDF with charts) |
/geo quick | Inline summary (no file) |
/geo prospect | Updates ~/.geo-prospects/prospects.json |
/geo proposal | ~/.geo-prospects/proposals/<domain>-proposal-<date>.md |
/geo compare | ~/.geo-prospects/reports/<domain>-monthly-<YYYY-MM>.md |
The /geo report-pdf <url> command converts GEO-AUDIT-REPORT.md into a styled, client-ready PDF.
brew install pandoc/Applications/Google Chrome.app/ (standard Mac install)No Python dependencies required for PDF generation.
XX/100 values are automatically colored green/blue/amber/orange/redBundled at ~/.claude/skills/geo/templates/:
geo-report-style.css — stylesheet (edit colors, fonts, layout here)geo-report-template.html — pandoc HTML template (edit cover fields here)/geo audit <url> to produce GEO-AUDIT-REPORT.md/geo report-pdf — extracts metadata from the report and runs:
pandoc GEO-AUDIT-REPORT.md \
--to html5 --standalone --embed-resources \
--template ~/.claude/skills/geo/templates/geo-report-template.html \
--css ~/.claude/skills/geo/templates/geo-report-style.css \
--metadata brand_name="..." --metadata geo_score="..." \
-o GEO-REPORT.html
"/Applications/Google Chrome.app/Contents/MacOS/Google Chrome" \
--headless=new --disable-gpu --no-sandbox \
--print-to-pdf="$(pwd)/GEO-REPORT.pdf" \
--print-to-pdf-no-header --no-pdf-header-footer \
--virtual-time-budget=5000 \
"file://$(pwd)/GEO-REPORT.html"
GEO-REPORT.pdf in the current directory# Full GEO audit of a website
/geo audit https://example.com
# Check if AI bots can see your site
/geo crawlers https://example.com
# Score a specific page for AI citability
/geo citability https://example.com/blog/best-article
# Generate an llms.txt file for your site
/geo llmstxt https://example.com
# Get a 60-second visibility snapshot
/geo quick https://example.com
# Generate a client-ready report
/geo report https://example.com