Social Listening

This gives Claude a framework for monitoring Xiaohongshu (Little Red Book) conversations to track brand mentions, competitor moves, and emerging trends. It walks through setting up keyword monitoring, analyzing user sentiment, spotting content opportunities, and turning insights into action. The core idea is moving from reactive comment-checking to systematic listening with daily checks, weekly competitor analysis, and response workflows. It includes templates for emotion tracking, competitor strategy matrices, and trend identification that you can actually use. The focus on closing the loop between listening and doing is practical, though if you're not operating in the Chinese social media space, the Xiaohongshu specifics won't help much. Good for brand managers and content strategists working in that ecosystem.

Install to Claude Code

npx -y skills add vivy-yi/xiaohongshu-skills --skill social-listening --agent claude-code