Competitor Analysis

This is a detailed framework for systematically analyzing successful Xiaohongshu creators in your niche. You get a six-dimension analysis model covering content strategy, posting patterns, engagement tactics, growth trajectory, monetization, and brand positioning. It walks you through identifying competitors by category (direct, indirect, aspirational, rising stars), then provides a four-step process: identify 5-10 key accounts, analyze their last 50 posts for themes and patterns, synthesize insights into 2-3 testable tactics, then adapt and measure results on your own account. The honest take is that this is more research methodology than automation. It's thorough but requires manual work, so it's best when you're stuck or launching and need to understand the competitive landscape, not for ongoing use.

Install to Claude Code

npx -y skills add vivy-yi/xiaohongshu-skills --skill competitor-analysis --agent claude-code