Positioning Messaging

This consolidates positioning frameworks from 58 product leaders into prompts that help you articulate what your product actually does and who it's for. Use it when you're launching something, writing marketing copy, or when prospects keep asking sales to "back up and start over" in demos. The prompts push you to identify what customers are switching from, what makes you different, and who you're explicitly not targeting. It flags common traps like leading with features instead of outcomes or trying to appeal to everyone. The core insight is that positioning dictates everything else in your go-to-market, so get it right before you write code or launch campaigns.

Install to Claude Code

npx -y skills add refoundai/lenny-skills --skill positioning-messaging --agent claude-code