Content Marketing

This is a practical framework distilled from 23 product leaders who've built content engines at places like Notion and First Round. It guides you through validating search demand before you write, finding content-market fit by treating your posts like products that solve specific anxieties, and choosing formats you can sustain for a year instead of chasing viral hits. The core insight is that most content fails because it's either addressing questions nobody searches for or published in a bland corporate voice. Use this when you're deciding whether to start a blog, picking between formats, or figuring out if SEO or thought leadership makes more sense for your goals.

Install to Claude Code

npx -y skills add refoundai/lenny-skills --skill content-marketing --agent claude-code