Strategic Narrative

Andy Raskin's framework for turning product pitches into movement narratives. Instead of leading with "here's your problem, here's our solution," you start with how the world has changed and position your product as the path to winning the new game. Works best for B2B enterprise sales where you need to get buying committees excited about change rather than comparing feature lists. The core idea is simple but the execution takes practice: define the old game, name the new game, show the stakes, then introduce your product as the way to win. If you're building decks that feel like spec sheets, this gives you a different structure to try.

Install to Claude Code

npx -y skills add pmprompt/claude-plugin-product-management --skill strategic-narrative --agent claude-code