Product Led Growth

This is a framework for designing product-led growth motions where your product drives acquisition and conversion instead of relying on sales upfront. It's based on Elena Verna and Hila Qu's approaches, covering freemium models, trial design, PQL definitions, and hybrid product-led sales setups. Use it when you're adding self-serve to a B2B product or trying to figure out why free users aren't converting. The skill emphasizes that PLG is really data-led growth: you're trading lower barriers for usage data that shows what drives conversion. Skip it if your product requires heavy customization or you need revenue fast, since PLG takes 12+ months to show results.

Install to Claude Code

npx -y skills add pmprompt/claude-plugin-product-management --skill product-led-growth --agent claude-code