Value Prop Statements

This does one thing well: turns your existing value props into targeted statements for specific audiences. You feed it your product's core value proposition and it spins out segment-specific versions that work for marketing copy, sales decks, or onboarding flows. The prompt includes a solid Canva example showing how to address social media marketers differently than small business owners. It's basically a framework for translating "here's what we do" into "here's what we do for you specifically." Most useful when you've nailed your core value prop but need to adapt it for different customer segments without starting from scratch each time.

Install to Claude Code

npx -y skills add phuryn/pm-skills --skill value-prop-statements --agent claude-code