Brand Naming Strategies

This gives you naming frameworks from the agencies that named Sonos, Siri, and Blackberry. It auto-activates when you're working on brand names, checking domains, or evaluating candidates. The core is Watkins' SMILE & SCRATCH framework (a systematic way to score names on qualities like "legs" and red flags like "spelling challenged"), plus sound symbolism rules, Neumeier's 8 criteria, and the naming matrix that maps descriptive to abstract approaches. It includes the funnel methodology where you generate 1,000+ candidates before narrowing to 5-7 vetted options. Useful if you're stuck between name candidates or need to explain to stakeholders why a name works beyond personal taste.

Install to Claude Code

npx -y skills add mike-coulbourn/claude-vibes --skill brand-naming-strategies --agent claude-code