Referral Program

This one walks you through building customer referral or affiliate programs from scratch or optimizing what you've got. It starts by gathering context on your LTV, CAC, and product fit, then helps you design the incentive structure, pick trigger moments, and set up the sharing mechanics. The skill distinguishes clearly between referral programs (existing customers sharing) and affiliate programs (content creators promoting), with separate playbooks for each. It includes A/B test frameworks, fraud prevention checklists, and benchmarks like "referred customers have 16-25% higher LTV." Useful if you're trying to turn word of mouth into a systematic growth channel rather than just hoping people talk about your product.

Install to Claude Code

npx -y skills add manojbajaj95/claude-gtm-plugin --skill referral-program --agent claude-code