Financial Unit Economics

This walks you through the full unit economics analysis: defining your unit (customer, product, transaction), calculating CAC and LTV, assessing contribution margin, running cohort analysis, and interpreting the results. It covers five common patterns (SaaS, e-commerce, marketplace, freemium, enterprise) with specific benchmarks for each. The guardrails are solid: it pushes you to use fully-loaded CAC including sales salaries, track cohorts separately instead of blending metrics, and avoid vanity LTV projections beyond observed data. Most useful when you're evaluating business model viability or trying to figure out if your CAC payback period actually supports growth. The methodology is thorough but assumes you have reasonable data to work with.

Install to Claude Code

npx -y skills add lyndonkl/claude --skill financial-unit-economics --agent claude-code