Paid Ads Strategy

Covers both PMF validation (testing demand with small budgets before you build) and full-scale acquisition across Google, Meta, LinkedIn, Reddit, TikTok, and other channels. Includes budget allocation, creative frameworks, and when to skip paid ads entirely in favor of organic channels. The dual-channel guidance is practical: Google captures high-intent searchers, Meta creates demand with people who don't know they need you yet. Good decision tree for web versus app versus CTV. The PMF testing mode is honest about using ads as a learning tool with simple landing pages and waitlist CTAs, which saves you from burning budget on unvalidated ideas. Routes to platform-specific skills for execution.

Install to Claude Code

npx -y skills add kostja94/marketing-skills --skill paid-ads-strategy --agent claude-code