Launch Formula

This is Jeff Walker's Product Launch Formula adapted for Claude, the framework that's generated over a billion dollars in student sales. Instead of a long sales page, you spread your pitch across a sequence of valuable content over 7-10 days: three prelaunch videos that build anticipation, then a limited cart-open window that creates real urgency. The skill walks you through each phase with email templates, mental triggers, and the specific structure for each piece of content. If you're launching a course or product and want to maximize first-day sales instead of just hoping people stumble onto your offer, this gives you the complete playbook including the cart-close sequence where 50% of sales typically happen on the final day.

Install to Claude Code

npx -y skills add guia-matthieu/clawfu-skills --skill launch-formula --agent claude-code