Copywriting Awareness

If you've ever written copy that didn't convert and couldn't figure out why, it's probably an awareness mismatch. This skill implements Eugene Schwartz's five-stage framework from Breakthrough Advertising to diagnose where your audience sits on the spectrum from "doesn't know they have a problem" to "ready to buy right now." You feed it your product and traffic source, and it tells you whether to lead with curiosity, agitate pain points, explain mechanisms, or just ask for the sale. The breakdown is thorough, with specific headline formulas, content types, and CTAs for each stage. Most useful when you're building multi-stage funnels or trying to figure out why your landing page bounces people who aren't ready for a hard pitch yet.

Install to Claude Code

npx -y skills add guia-matthieu/clawfu-skills --skill copywriting-awareness --agent claude-code