This is Joe Pulizzi's Epic Content Marketing methodology packaged as a Claude skill. It walks you through building a content engine: narrowing your niche, writing a mission statement with the XYZ method, defining 3-5 content pillars, and mapping content to buyer journey stages. The six principles (fill a need, be consistent, be human, have a POV, avoid sales speak, be best of breed) give you a filter for every piece you create. Good for starting a content program from scratch or fixing one that's not working. The ultimate test it keeps pushing: would your audience actually miss this content if it disappeared?
npx -y skills add guia-matthieu/clawfu-skills --skill content-strategy --agent claude-codeInstalls into .claude/skills of the current project.
Select a file.