Buyer Personas

This walks you through Adele Revella's 5 Rings of Buying Insight framework to build buyer personas from actual interview data instead of demographic guesswork. It structures the full process: defining your buying decision, planning interviews with recent buyers (won and lost deals), conducting storytelling interviews, and analyzing findings across priority initiatives, success factors, perceived barriers, decision criteria, and the buyer's journey. Use it when you need personas that actually inform messaging and sales strategy rather than sit in a deck. The interview question templates and analysis framework are solid, though you'll still need to do the actual buyer interviews yourself. Works best for B2B with complex buying decisions where you can access recent buyers.

Install to Claude Code

npx -y skills add guia-matthieu/clawfu-skills --skill buyer-personas --agent claude-code