Press Release

Borrowed from Amazon's "Working Backwards" methodology, this walks you through writing a press release before you build anything. The idea is simple: if you can't explain the customer value in a compelling one-pager, your product idea probably needs work. You get a structured template covering headline, problem statement, solution benefits, and leader quotes, all focused on outcomes rather than features. Use it when pitching a new product or aligning stakeholders on vision. The quality checks are actually helpful, like "would a customer care?" and "is it jargon-free?" It's overkill for small features, but for anything requiring buy-in or clarity on what you're actually solving, it forces the right conversation early.

Install to Claude Code

npx -y skills add deanpeters/product-manager-skills --skill press-release --agent claude-code