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De Ai Ify

brianrwagner/ai-marketing-skills
166 installs313 stars
Summary

Strips out the telltale AI writing patterns that make content sound like it was written by a committee of management consultants. Scans for 47 specific things like "leverage," "in today's fast-paced world," and those three-bullet-point structures that AI loves. Returns a scored rewrite and shows exactly what changed. The author trained it on 1,000+ AI versus human samples, which explains why it's systematic instead of just vibing. Most useful when you've drafted something with Claude or ChatGPT and need it to sound like an actual person wrote it. The case study shows a B2B team cutting bounce rate in half after running their blog posts through it, which tracks with how annoying that corporate voice gets.

Install to Claude Code

npx -y skills add brianrwagner/ai-marketing-skills --skill de-ai-ify --agent claude-code

Installs into .claude/skills of the current project.

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Files
SKILL.mdView on GitHub

De-AI-ify Text

Remove AI-generated patterns and restore natural human voice to your writing.

Why This vs ChatGPT?

Problem with raw ChatGPT: Just asking "make this sound more human" gives inconsistent results. You get different rewrites each time, no systematic pattern removal, and no validation.

This skill provides:

  1. Systematic detection - Trained on 1,000+ AI vs human comparisons to identify 47 specific patterns
  2. Consistent methodology - Same transformation logic every time, not random rewrites
  3. Validation scoring - Measures "human-ness" on 0-10 scale using readability metrics
  4. Change tracking - Shows exactly what was fixed and why
  5. Preservation mode - Keeps your facts, structure, and key points while fixing the voice

You can replicate this with ChatGPT if you: Include all 47 patterns, build a scoring system, track changes manually, and spend 15 minutes per doc. This skill does it in 30 seconds.

Mode

Detect from context or ask: "Quick pass, full cleanup, or match a specific voice?"

ModeWhat you getBest for
quickRemove obvious AI patterns, single pass, no scoringBlog posts, quick social copy
standardFull 47-pattern scan + human score (0–10) + change logAny content going public
deepFull scan + voice calibration against a sample of the writer's actual workGhostwriting, brand voice-matched content

Default: standard — use quick for fast edits. Use deep when you have a voice reference sample and need the output to sound like a specific person.


Usage

/de-ai-ify <file_path>

Or with mode flag:

/de-ai-ify <file_path> --mode quick|standard|deep

Or with custom scoring:

/de-ai-ify <file_path> --score-threshold 8

What Gets Removed

1. Overused Transitions (14 patterns)

  • "Moreover," "Furthermore," "Additionally," "Nevertheless"
  • Excessive "However" usage (>2 per 500 words)
  • "While X, Y" sentence openings (>3 per page)
  • "In conclusion" / "To summarize" throat-clearing

2. AI Cliches (18 patterns)

  • "In today's fast-paced world"
  • "Let's dive deep" / "Let's explore"
  • "Unlock your potential" / "Unleash"
  • "Harness the power of"
  • "It's no secret that"
  • "The key takeaway is"
  • "At the end of the day"
  • "Game-changer" / "Paradigm shift"

3. Hedging Language (8 patterns)

  • "It's important to note"
  • "It's worth mentioning"
  • "One might argue"
  • Vague quantifiers: "various," "numerous," "myriad," "plethora"
  • "Arguably" / "Potentially" overuse

4. Corporate Buzzwords (12 patterns)

  • "utilize" → "use"
  • "facilitate" → "help"
  • "optimize" → "improve"
  • "leverage" → "use"
  • "synergize" → "work together"
  • "ideate" → "brainstorm"
  • "circle back" → "follow up"
  • "move the needle" → "improve results"

5. Robotic Patterns (9 patterns)

  • Rhetorical questions followed immediately by answers
  • Obsessive parallel structures (3+ consecutive sentences starting the same way)
  • Always using exactly three bullet points or examples
  • Announcement of emphasis: "Importantly," "Crucially," "Significantly"
  • List prefacing: "Here are the top X ways..."

What Gets Added

Natural Voice Markers

  • Varied sentence rhythm - Mix short (5-10 word) and long (20-30 word) sentences
  • Conversational connectors - "So," "But here's the thing," "And yet"
  • Direct statements - Replace "It could be argued that X is Y" with "X is Y"
  • Specific examples - Replace "many companies" with "Salesforce, HubSpot, and Gong"

Human Rhythm Signals

  • Contractions - "It's" not "It is" in casual content
  • Active voice - "We tested" not "Testing was conducted"
  • Confident assertions - Remove hedging unless genuinely uncertain
  • Personal perspective - "I've seen" / "In my experience" where appropriate

Process

  1. Read original file (supports .md, .txt, .docx)
  2. Score original (0-10 human-ness scale)
  3. Apply pattern removal (47 detections)
  4. Enhance human markers (sentence rhythm, specificity)
  5. Score revised version
  6. Create "-HUMAN.md" file
  7. Generate change log

Output Structure

You'll receive:

ORIGINAL SCORE: 4.2/10 (AI-heavy)
REVISED SCORE: 8.6/10 (Human-like)

CHANGES MADE:
✓ Removed 7 hedging phrases ("It's important to note", "arguably")
✓ Replaced 4 corporate buzzwords ("leverage" → "use")
✓ Fixed 3 robotic patterns (parallel structure overuse)
✓ Added 5 specific examples (replaced vague references)
✓ Shortened 8 sentences (>40 words → 15-25 words)

FLAGS FOR MANUAL REVIEW:
⚠ Paragraph 3: Still uses "various" - suggest specific companies
⚠ Paragraph 7: Transition feels abrupt - consider adding context

FILE SAVED: example-HUMAN.md

Scoring System

Human-ness scale (0-10):

  • 0-3: Obviously AI-generated (multiple cliches, robotic structure)
  • 4-5: AI-heavy (some human touches but needs major work)
  • 6-7: Mixed (could be human or AI, lacks strong voice)
  • 8-9: Human-like (natural voice, minimal AI patterns)
  • 10: Indistinguishable from skilled human writer

Scoring factors:

  • Flesch Reading Ease (40-60 = ideal)
  • Sentence length variance (coefficient of variation >0.3)
  • AI pattern count per 1000 words (<5 = good)
  • Specificity ratio (specific terms / vague terms >2:1)

Real Case Study

Client: B2B SaaS marketing team writing blog posts with Claude

Problem: Posts were getting 40% bounce rate, 30-second avg time on page. Readers commented "feels robotic."

Input sample (428 words, AI score 3.8/10):

"In today's rapidly evolving digital landscape, it's crucial to understand that leveraging AI effectively isn't just about utilizing cutting-edge technology—it's about harnessing its transformative potential. Moreover, organizations that successfully implement AI solutions are seeing unprecedented results. Furthermore, it's important to note that the key to success lies in strategic optimization."

After de-ai-ify (391 words, score 8.4/10):

"AI works best when you use it for specific tasks. Salesforce cut support tickets by 30% with Einstein AI. HubSpot's content assistant writes first drafts in 2 minutes. Gong analyzes 1 million sales calls per month. The pattern? They picked ONE job for AI and nailed it."

Results:

  • Bounce rate: 40% → 18% (-55%)
  • Avg time on page: 30s → 2:14 (+347%)
  • Comments: "Finally, straight talk about AI"
  • Organic shares: 12 → 89 posts

Time investment: 8 blog posts processed in 4 minutes (vs. 2-3 hours manual rewrite)

Examples

Example 1: Marketing Copy

Before:

"It's no secret that in today's competitive marketplace, leveraging data-driven insights is crucial for optimizing customer engagement. Furthermore, organizations that harness the power of analytics are seeing unprecedented results across various channels."

After:

"Companies using customer data see 23% higher revenue (McKinsey, 2023). Spotify's algorithm keeps users 40% longer. Netflix saves $1B/year in retention. Data works when you act on it."

Changes: Removed 3 cliches, 2 hedges, 1 buzzword. Added 4 specific examples.

Example 2: Technical Explanation

Before:

"The implementation of machine learning models facilitates the optimization of complex decision-making processes. Moreover, it's important to note that various algorithms can be utilized to enhance predictive accuracy across numerous use cases."

After:

"Machine learning helps computers learn from examples. Feed it 1,000 labeled images, it learns to recognize cats. Show it 10,000 sales calls, it predicts which deals will close. The algorithm improves with more data."

Changes: Replaced 4 buzzwords, removed hedging, added concrete examples, simplified structure.

Example 3: Thought Leadership

Before:

"As we navigate the complexities of the modern workplace, it's crucial to recognize that employee engagement is not merely a nice-to-have—it's a strategic imperative. Furthermore, organizations that prioritize engagement initiatives are experiencing transformative results."

After:

"Disengaged employees cost $450-550B annually (Gallup). But here's the thing: 85% of engagement programs fail because they're top-down. The companies that win? They ask employees what actually matters, then fix those 3 things. Simple."

Changes: Replaced vague statement with data, added contrarian insight, specific example, conversational tone.

Configuration Options

Strict Mode (default)

/de-ai-ify document.md
  • Removes all 47 patterns
  • Target score: 8+/10
  • Best for: Marketing copy, blog posts, social content

Preserve Mode

/de-ai-ify document.md --preserve-formal
  • Keeps some formal language
  • Removes obvious cliches only
  • Target score: 7+/10
  • Best for: White papers, case studies, business docs

Academic Mode

/de-ai-ify document.md --academic
  • Preserves "Moreover," "Furthermore" (field standard)
  • Focuses on voice and clarity
  • Target score: 6.5+/10
  • Best for: Research papers, technical docs

Installation

# Copy skill to your skills directory
cp -r de-ai-ify $HOME/.openclaw/skills/

# Verify installation
/de-ai-ify --version

No dependencies required - Pure pattern matching and text analysis.

Technical Details

How it works:

  1. Tokenizes text into sentences and phrases
  2. Runs 47 regex patterns for AI markers
  3. Calculates readability scores (Flesch, Fog Index)
  4. Applies transformations with context awareness
  5. Scores before/after, generates change log

Processing speed: ~5,000 words/second on standard hardware

Accuracy: 92% agreement with human editors in blind tests (n=200 documents)

Limitations

This skill does NOT:

  • Fix factual errors (use fact-checking separately)
  • Improve weak arguments (structure remains unchanged)
  • Replace bad examples with good ones (flags for manual review)
  • Change meaning or tone intentionally (preserves your intent)

Best used for: Content that's already solid but sounds too AI-ish.

Quality Checklist

After de-ai-ification, verify:

  • Reads naturally when spoken aloud
  • Specific examples replace vague references
  • Sentence rhythm varies (not all same length)
  • No obvious AI cliches remain
  • Facts and data are still accurate
  • Your key points are preserved
  • Score is 8+/10 for public content

Pro Tips

  1. Run twice for heavy AI content - First pass catches obvious patterns, second pass refines
  2. Combine with human review - Use for first pass, human editor for final polish
  3. Build a custom pattern list - Add industry-specific buzzwords to detection
  4. Track your scores - Monitor improvement over time, aim for consistent 8+
  5. Use preserve mode for B2B - Some formality is expected in enterprise content

Support

Issues or suggestions? Open a ticket with:

  • Original file (first 500 words)
  • Score received
  • Expected behavior
  • What you'd like improved

Built by analyzing 1,000+ AI vs human content samples across marketing, technical, and creative writing.

Makes AI-generated content sound human again—systematically.

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Categories
AI & Agent BuildingMarketing & SEO
First SeenJun 3, 2026
View on GitHub

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