Campaign Planning

This gives Claude a structured framework for thinking through marketing campaigns using the five-part model: Objective, Audience, Message, Channel, Measure. It's useful when you're planning a launch, need to organize campaign thinking, or want to avoid the classic mistake of jumping straight to tactics without clear goals. The SMART objectives guidance and specific examples for each campaign type (awareness vs. conversion vs. retention) keep things grounded. It won't write your campaign for you, but it gives Claude enough structure to ask better questions and help you think through what actually matters before you start executing.

Install to Claude Code

npx -y skills add anthropics/knowledge-work-plugins --skill campaign-planning --agent claude-code