Campaign Plan

This one takes a campaign goal and builds you a full marketing brief: audience segments, messaging hierarchy, channel recommendations, week-by-week content calendar, and success metrics. It structures everything around the OAMCM framework (Objective, Audience, Message, Channel, Measure) and includes a table of what to ship when, with dependencies marked. Honestly pretty thorough for launch planning or lead-gen pushes where you need stakeholder buy-in and don't want to start from a blank doc. The channel selection guide is solid, though budget allocation only shows up if you provide a number upfront. Good for turning "we need more signups" into an actual executable plan with owners and dates.

Install to Claude Code

npx -y skills add anthropics/knowledge-work-plugins --skill campaign-plan --agent claude-code