Wraps the Google Ads API for natural language queries inside Claude or any MCP client. You get 39 tools out of the box: campaign performance, keyword research via Keyword Planner, search term reports, RSA creative breakdowns, image asset downloads, quality scores, and GAQL query execution for custom pulls. Extended tools cover conversion actions, impression share, audience demographics, and landing page metrics. Write operations (pausing campaigns, updating budgets) are available but off by default. Requires a developer token and OAuth credentials from Google Cloud Console. Ships as an npm package or standalone binary, and the setup script handles the OAuth flow so you don't have to wrestle with refresh tokens manually. Built with Bun and TypeScript.
Google Ads MCP server — query campaigns, keywords, assets & more via natural language.
Built with Bun + TypeScript. Works with Claude, Cursor, and any MCP client.
You need a Google Ads API developer token and OAuth client credentials.
export GOOGLE_ADS_DEVELOPER_TOKEN=your-token
export GOOGLE_ADS_CREDENTIALS_PATH=./credentials.json
npx mcp-gads setup
This opens your browser, completes OAuth, and saves a refresh token.
claude mcp add google-ads --scope user --transport stdio \
-e GOOGLE_ADS_DEVELOPER_TOKEN=your-token \
-e GOOGLE_ADS_CREDENTIALS_PATH=/path/to/credentials.json \
-- npx -y mcp-gads@latest
That's it. Restart Claude Code and the tools are available. Every session runs the latest version automatically.
Also works with
bunx mcp-gads@latestif you have Bun. Requires Node 18+ when running vianpx.
If your environment blocks npm registry access at runtime, install once and run the published binary name directly:
npm i -g mcp-gads@latest
claude mcp add google-ads --scope user --transport stdio \
-e GOOGLE_ADS_DEVELOPER_TOKEN=your-token \
-e GOOGLE_ADS_CREDENTIALS_PATH=/path/to/credentials.json \
-- mcp-gads
Download a pre-built binary from Releases:
| Platform | File |
|---|---|
| macOS (Apple Silicon) | mcp-gads-darwin-arm64 |
| macOS (Intel) | mcp-gads-darwin-x64 |
| Linux | mcp-gads-linux-x64 |
| Windows | mcp-gads-windows-x64.exe |
macOS / Linux:
curl -Lo mcp-gads https://github.com/pijusz/mcp-gads/releases/latest/download/mcp-gads-darwin-arm64
chmod +x mcp-gads
sudo mv mcp-gads /usr/local/bin/
claude mcp add google-ads --scope user --transport stdio \
-e GOOGLE_ADS_DEVELOPER_TOKEN=your-token \
-e GOOGLE_ADS_CREDENTIALS_PATH=/path/to/credentials.json \
-- /usr/local/bin/mcp-gads
Windows (PowerShell):
Invoke-WebRequest -Uri "https://github.com/pijusz/mcp-gads/releases/latest/download/mcp-gads-windows-x64.exe" -OutFile "$env:LOCALAPPDATA\mcp-gads.exe"
claude mcp add google-ads --scope user --transport stdio -e GOOGLE_ADS_DEVELOPER_TOKEN=your-token -e GOOGLE_ADS_CREDENTIALS_PATH=C:\path\to\credentials.json -- "%LOCALAPPDATA%\mcp-gads.exe"
Codex uses TOML, not JSON. Install once, then add to ~/.codex/config.toml:
npm i -g mcp-gads
[mcp_servers.gads]
command = "mcp-gads"
[mcp_servers.gads.env]
GOOGLE_ADS_DEVELOPER_TOKEN = "your-token"
GOOGLE_ADS_CREDENTIALS_PATH = "/absolute/path/to/credentials.json"
Three gotchas that cause silent failures on Codex:
npx -y without raising the timeout. Codex's default startup_timeout_sec is 10s, which is too short for npx's first-run download. A global install (above) or the prebuilt binary sidesteps this entirely. If you must use npx, add startup_timeout_sec = 30.[mcp_servers.gads.env]. Codex does not inherit the parent shell environment into stdio servers — exporting vars in your shell won't reach the server.GOOGLE_ADS_CREDENTIALS_PATH. Codex spawns the server with its own cwd, so relative paths silently miss.On Windows some Codex versions use startup_timeout_ms = 20000 instead of _sec.
Add to your claude_desktop_config.json:
{
"mcpServers": {
"google-ads": {
"command": "npx",
"args": ["-y", "mcp-gads@latest"],
"env": {
"GOOGLE_ADS_DEVELOPER_TOKEN": "your-token",
"GOOGLE_ADS_CREDENTIALS_PATH": "/path/to/credentials.json"
}
}
}
}
{
"mcpServers": {
"google-ads": {
"command": "/usr/local/bin/mcp-gads",
"env": {
"GOOGLE_ADS_DEVELOPER_TOKEN": "your-token",
"GOOGLE_ADS_CREDENTIALS_PATH": "/path/to/credentials.json"
}
}
}
}
{
"mcpServers": {
"google-ads": {
"command": "C:\\Users\\YOU\\AppData\\Local\\mcp-gads.exe",
"env": {
"GOOGLE_ADS_DEVELOPER_TOKEN": "your-token",
"GOOGLE_ADS_CREDENTIALS_PATH": "C:\\path\\to\\credentials.json"
}
}
}
}
| Tool | Description |
|---|---|
list_accounts | List all accessible Google Ads accounts |
get_account_currency | Get the currency code for an account |
get_account_hierarchy | Get MCC account tree (manager -> client) |
| Tool | Description |
|---|---|
execute_gaql_query | Run any GAQL query (table output) |
run_gaql | Run GAQL with format options (table/json/csv) |
get_gaql_help | GAQL reference guide with syntax, resources, and examples |
list_resources | List valid GAQL FROM clause resources |
| Tool | Description |
|---|---|
get_campaign_performance | Campaign metrics (impressions, clicks, cost, conversions) |
get_budget_utilization | Budget amounts vs actual spend |
| Tool | Description |
|---|---|
get_ad_performance | Ad-level performance metrics |
get_ad_creatives | RSA headlines, descriptions, final URLs |
| Tool | Description |
|---|---|
get_image_assets | List image assets with URLs and dimensions |
download_image_asset | Download a specific image asset to disk |
get_asset_usage | Find where assets are used (campaigns, ad groups) |
analyze_image_assets | Image asset performance with metrics |
| Tool | Description |
|---|---|
generate_keyword_ideas | Keyword Planner suggestions from seed keywords |
get_keyword_volumes | Historical search volume for specific keywords |
get_quality_scores | Quality scores with component breakdown |
get_search_terms | Actual search queries triggering your ads |
| Tool | Description |
|---|---|
get_geographic_performance | Performance by location |
get_device_performance | Performance by device type |
| Tool | Description |
|---|---|
get_recommendations | Google's AI optimization suggestions |
get_change_history | Recent account changes |
Enable with GOOGLE_ADS_ENABLE_EXTENDED_TOOLS=true:
| Tool | Description |
|---|---|
get_ad_group_performance | Ad group metrics with optional campaign filter |
get_conversion_actions | Conversion actions with settings and performance |
get_account_summary | Quick dashboard: totals + top 5 campaigns |
get_impression_share | Competitive position: impression share and lost IS |
get_ad_schedule_performance | Performance by hour or day of week |
get_audience_performance | Demographics: age range and gender breakdowns |
get_landing_page_performance | Landing page URLs with metrics |
get_placement_performance | Display/PMax placement details |
get_asset_group_performance | PMax asset group metrics and ad strength |
get_video_performance | YouTube/video view rates and quartile completion |
get_labels | Labels and their campaign/ad group assignments |
Enable with GOOGLE_ADS_ENABLE_MUTATIONS=true:
| Tool | Description |
|---|---|
update_campaign_status | Pause/enable a campaign |
update_ad_group_status | Pause/enable an ad group |
update_ad_status | Pause/enable an ad |
update_campaign_budget | Change daily budget amount |
add_negative_keywords | Add negative keywords to a campaign |
| Variable | Required | Default | Description |
|---|---|---|---|
GOOGLE_ADS_DEVELOPER_TOKEN | Yes | — | API developer token |
GOOGLE_ADS_CREDENTIALS_PATH | Yes | — | Path to OAuth client JSON |
GOOGLE_ADS_AUTH_TYPE | No | oauth | oauth or service_account |
GOOGLE_ADS_CUSTOMER_ID | No | — | Default customer ID (skips passing it per tool) |
GOOGLE_ADS_LOGIN_CUSTOMER_ID | No | — | MCC manager account ID |
GOOGLE_ADS_IMPERSONATION_EMAIL | No | — | Service account impersonation email |
GOOGLE_ADS_ENABLE_MUTATIONS | No | false | Enable write tools |
GOOGLE_ADS_ENABLE_EXTENDED_TOOLS | No | false | Enable extended read tools (11 extra) |
GOOGLE_ADS_ENV_FILE | No | .env | Path to .env file (loaded if present, never overrides existing env) |
GOOGLE_ADS_API_VERSION | No | v23 | Google Ads API version |
Using npx @latest (recommended): You always get the latest version — no manual updates needed.
Using a binary: The server checks for new releases on startup and logs to stderr if outdated:
[mcp-gads] v0.2.0 available (current: v0.1.0). Download: https://github.com/pijusz/mcp-gads/releases/latest
Check your installed version:
mcp-gads --version
To update, download the new binary and replace the old one.
Requires Bun.
git clone https://github.com/pijusz/mcp-gads.git
cd mcp-gads
bun install
bun test # tests
bun run build # standalone binary
bun run inspect # MCP Inspector
bun run check # biome format + lint
MIT
io.github.shelvick/shopify-subscription-reconciliation
zleventer/google-ads-mcp
csoai-org/meok-stripe-acp-checkout-mcp
io.github.mharnett/google-ads
csoai-org/stripe-billing-mcp
co.pipeboard/google-ads-mcp