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Built for the Claude Code community with Claude Code by @mertduzgun

Independent project, not affiliated with Anthropic

Mcp Gads

pijusz/mcp-gads
1STDIOregistry active
Summary

Wraps the Google Ads API for natural language queries inside Claude or any MCP client. You get 39 tools out of the box: campaign performance, keyword research via Keyword Planner, search term reports, RSA creative breakdowns, image asset downloads, quality scores, and GAQL query execution for custom pulls. Extended tools cover conversion actions, impression share, audience demographics, and landing page metrics. Write operations (pausing campaigns, updating budgets) are available but off by default. Requires a developer token and OAuth credentials from Google Cloud Console. Ships as an npm package or standalone binary, and the setup script handles the OAuth flow so you don't have to wrestle with refresh tokens manually. Built with Bun and TypeScript.

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mcp-gads

Google Ads MCP server — query campaigns, keywords, assets & more via natural language.
Built with Bun + TypeScript. Works with Claude, Cursor, and any MCP client.


Quick Start

1. Get Credentials

You need a Google Ads API developer token and OAuth client credentials.

  1. Download your OAuth client JSON from Google Cloud Console
  2. Set environment variables:
export GOOGLE_ADS_DEVELOPER_TOKEN=your-token
export GOOGLE_ADS_CREDENTIALS_PATH=./credentials.json
  1. Run the setup helper to authorize:
npx mcp-gads setup

This opens your browser, completes OAuth, and saves a refresh token.

2. Add to Claude Code

claude mcp add google-ads --scope user --transport stdio \
  -e GOOGLE_ADS_DEVELOPER_TOKEN=your-token \
  -e GOOGLE_ADS_CREDENTIALS_PATH=/path/to/credentials.json \
  -- npx -y mcp-gads@latest

That's it. Restart Claude Code and the tools are available. Every session runs the latest version automatically.

Also works with bunx mcp-gads@latest if you have Bun. Requires Node 18+ when running via npx.

If your environment blocks npm registry access at runtime, install once and run the published binary name directly:

npm i -g mcp-gads@latest
claude mcp add google-ads --scope user --transport stdio \
  -e GOOGLE_ADS_DEVELOPER_TOKEN=your-token \
  -e GOOGLE_ADS_CREDENTIALS_PATH=/path/to/credentials.json \
  -- mcp-gads
Alternative: standalone binary

Download a pre-built binary from Releases:

PlatformFile
macOS (Apple Silicon)mcp-gads-darwin-arm64
macOS (Intel)mcp-gads-darwin-x64
Linuxmcp-gads-linux-x64
Windowsmcp-gads-windows-x64.exe

macOS / Linux:

curl -Lo mcp-gads https://github.com/pijusz/mcp-gads/releases/latest/download/mcp-gads-darwin-arm64
chmod +x mcp-gads
sudo mv mcp-gads /usr/local/bin/
claude mcp add google-ads --scope user --transport stdio \
  -e GOOGLE_ADS_DEVELOPER_TOKEN=your-token \
  -e GOOGLE_ADS_CREDENTIALS_PATH=/path/to/credentials.json \
  -- /usr/local/bin/mcp-gads

Windows (PowerShell):

Invoke-WebRequest -Uri "https://github.com/pijusz/mcp-gads/releases/latest/download/mcp-gads-windows-x64.exe" -OutFile "$env:LOCALAPPDATA\mcp-gads.exe"
claude mcp add google-ads --scope user --transport stdio -e GOOGLE_ADS_DEVELOPER_TOKEN=your-token -e GOOGLE_ADS_CREDENTIALS_PATH=C:\path\to\credentials.json -- "%LOCALAPPDATA%\mcp-gads.exe"

ChatGPT Codex

Codex uses TOML, not JSON. Install once, then add to ~/.codex/config.toml:

npm i -g mcp-gads
[mcp_servers.gads]
command = "mcp-gads"

[mcp_servers.gads.env]
GOOGLE_ADS_DEVELOPER_TOKEN = "your-token"
GOOGLE_ADS_CREDENTIALS_PATH = "/absolute/path/to/credentials.json"

Three gotchas that cause silent failures on Codex:

  • Don't use npx -y without raising the timeout. Codex's default startup_timeout_sec is 10s, which is too short for npx's first-run download. A global install (above) or the prebuilt binary sidesteps this entirely. If you must use npx, add startup_timeout_sec = 30.
  • Env vars must go under [mcp_servers.gads.env]. Codex does not inherit the parent shell environment into stdio servers — exporting vars in your shell won't reach the server.
  • Use absolute paths for GOOGLE_ADS_CREDENTIALS_PATH. Codex spawns the server with its own cwd, so relative paths silently miss.

On Windows some Codex versions use startup_timeout_ms = 20000 instead of _sec.

Claude Desktop

Add to your claude_desktop_config.json:

Using npx (auto-updates)
{
  "mcpServers": {
    "google-ads": {
      "command": "npx",
      "args": ["-y", "mcp-gads@latest"],
      "env": {
        "GOOGLE_ADS_DEVELOPER_TOKEN": "your-token",
        "GOOGLE_ADS_CREDENTIALS_PATH": "/path/to/credentials.json"
      }
    }
  }
}
Using binary (macOS / Linux)
{
  "mcpServers": {
    "google-ads": {
      "command": "/usr/local/bin/mcp-gads",
      "env": {
        "GOOGLE_ADS_DEVELOPER_TOKEN": "your-token",
        "GOOGLE_ADS_CREDENTIALS_PATH": "/path/to/credentials.json"
      }
    }
  }
}
Using binary (Windows)
{
  "mcpServers": {
    "google-ads": {
      "command": "C:\\Users\\YOU\\AppData\\Local\\mcp-gads.exe",
      "env": {
        "GOOGLE_ADS_DEVELOPER_TOKEN": "your-token",
        "GOOGLE_ADS_CREDENTIALS_PATH": "C:\\path\\to\\credentials.json"
      }
    }
  }
}

Tools (39)

Account Management

ToolDescription
list_accountsList all accessible Google Ads accounts
get_account_currencyGet the currency code for an account
get_account_hierarchyGet MCC account tree (manager -> client)

Queries

ToolDescription
execute_gaql_queryRun any GAQL query (table output)
run_gaqlRun GAQL with format options (table/json/csv)
get_gaql_helpGAQL reference guide with syntax, resources, and examples
list_resourcesList valid GAQL FROM clause resources

Campaigns

ToolDescription
get_campaign_performanceCampaign metrics (impressions, clicks, cost, conversions)
get_budget_utilizationBudget amounts vs actual spend

Ads

ToolDescription
get_ad_performanceAd-level performance metrics
get_ad_creativesRSA headlines, descriptions, final URLs

Assets

ToolDescription
get_image_assetsList image assets with URLs and dimensions
download_image_assetDownload a specific image asset to disk
get_asset_usageFind where assets are used (campaigns, ad groups)
analyze_image_assetsImage asset performance with metrics

Keywords

ToolDescription
generate_keyword_ideasKeyword Planner suggestions from seed keywords
get_keyword_volumesHistorical search volume for specific keywords
get_quality_scoresQuality scores with component breakdown
get_search_termsActual search queries triggering your ads

Geographic & Device

ToolDescription
get_geographic_performancePerformance by location
get_device_performancePerformance by device type

Insights

ToolDescription
get_recommendationsGoogle's AI optimization suggestions
get_change_historyRecent account changes

Extended Tools (disabled by default)

Enable with GOOGLE_ADS_ENABLE_EXTENDED_TOOLS=true:

ToolDescription
get_ad_group_performanceAd group metrics with optional campaign filter
get_conversion_actionsConversion actions with settings and performance
get_account_summaryQuick dashboard: totals + top 5 campaigns
get_impression_shareCompetitive position: impression share and lost IS
get_ad_schedule_performancePerformance by hour or day of week
get_audience_performanceDemographics: age range and gender breakdowns
get_landing_page_performanceLanding page URLs with metrics
get_placement_performanceDisplay/PMax placement details
get_asset_group_performancePMax asset group metrics and ad strength
get_video_performanceYouTube/video view rates and quartile completion
get_labelsLabels and their campaign/ad group assignments

Write Tools (disabled by default)

Enable with GOOGLE_ADS_ENABLE_MUTATIONS=true:

ToolDescription
update_campaign_statusPause/enable a campaign
update_ad_group_statusPause/enable an ad group
update_ad_statusPause/enable an ad
update_campaign_budgetChange daily budget amount
add_negative_keywordsAdd negative keywords to a campaign

Configuration

VariableRequiredDefaultDescription
GOOGLE_ADS_DEVELOPER_TOKENYes—API developer token
GOOGLE_ADS_CREDENTIALS_PATHYes—Path to OAuth client JSON
GOOGLE_ADS_AUTH_TYPENooauthoauth or service_account
GOOGLE_ADS_CUSTOMER_IDNo—Default customer ID (skips passing it per tool)
GOOGLE_ADS_LOGIN_CUSTOMER_IDNo—MCC manager account ID
GOOGLE_ADS_IMPERSONATION_EMAILNo—Service account impersonation email
GOOGLE_ADS_ENABLE_MUTATIONSNofalseEnable write tools
GOOGLE_ADS_ENABLE_EXTENDED_TOOLSNofalseEnable extended read tools (11 extra)
GOOGLE_ADS_ENV_FILENo.envPath to .env file (loaded if present, never overrides existing env)
GOOGLE_ADS_API_VERSIONNov23Google Ads API version

Updates

Using npx @latest (recommended): You always get the latest version — no manual updates needed.

Using a binary: The server checks for new releases on startup and logs to stderr if outdated:

[mcp-gads] v0.2.0 available (current: v0.1.0). Download: https://github.com/pijusz/mcp-gads/releases/latest

Check your installed version:

mcp-gads --version

To update, download the new binary and replace the old one.

Development

Requires Bun.

git clone https://github.com/pijusz/mcp-gads.git
cd mcp-gads
bun install
bun test           # tests
bun run build      # standalone binary
bun run inspect    # MCP Inspector
bun run check      # biome format + lint

License

MIT

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Categories
Finance & Commerce
Registryactive
Packagemcp-gads
TransportSTDIO
UpdatedMar 23, 2026
View on GitHub

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